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Junior Marketing Associate

Job Details

Hiring Organization L’Oreal USA
Post Name Junior Marketing Associate
Qualification Recent graduate (within 12 months) of a BA degree in a marketing or digital-related field.
Industry Private
Employment Type Full Time
Work Hours 8 Hours
Salary USD 30 To USD 35 Per Hour
Location New York City, New York, United States 10001

Job Description


Come and be a part of the exciting and dynamic world of L’Oréal USA as a Junior Marketing Associate! The L’Oréal USA 12-Month Junior Marketing Associate (JMA) internship program allows creative visionaries and strategic thinkers to enhance their marketing knowledge in a fast-paced and hands-on environment.

The JMA program is paid internship opportunity for candidates who have already graduated with a degree within the last 12 months and are able to work 40 hours per week. 

We are looking for a Junior Marketing Associate to join the Biolage Social/PR/E-Retail team in Hudson Yards, NYC. Biolage is a haircare brand in our Professional Products Division that specializes in products for salons, hairstylists, and consumers. The JMA will be responsible for supporting the digital execution of our brand marketing priorities, reporting to the Senior Manager for Digital/Social/PR.

Learn more about all the different functions that fall under the Junior Marketing Associate Program here including Global Marketing & Product Development (DMI), Operational (US) Marketing, Social/Influencer/PR, and Digital (eCommerce, Analytics, etc.)

KEY QUALIFICATIONS

  • Interest in the beauty industry and social & digital beauty landscape
  • Ability to work autonomously, strong organization and planning in a fast-paced, deadline-oriented environment
  • Sharp analytical skills
  • Strong communication skills, including the ability to present with clarity & ability to create a network of influence
  • Critical thinking and problem-solving skills 

RESPONSIBILITIES

  • Lead in ownership with Senior Manager on managing the launch of influencer campaigns in partnership with the Agency
  • Collaborate with Senior Manager to create a Pinterest strategy for the Biolage Pinterest page & work with Creative to create pins
  • Collaborate with Senior Manager on owned TikTok strategy and ongoing gifting campaign to ensure we are fueling our advocacy strategy & engaging micro-influencers
  • Reaching out to creators & stylists to develop our gifting/influencer network
  • Look for existing content that we could repurpose for owned TikTok channel to fuel our feed
  • Manage TikTok community management; engaging with people who are tagging the brand by liking and commenting back on posts
  • Manage weekly Facebook page post cadence & community manage all Facebook comments on a daily basis
  • Work with DMI (Global Marketing/Product Development team) to get the Instagram monthly calendar to leverage for the planning of weekly posts
  • Work with DMI to ensure no products that the DMI are posting are out of stock in the USA
  • Create monthly SSC social posts for salon-centric sales team and Biolage salons
  • Work with Salon Centric Social team to identify It Takes A Pro Biolage squad team members, co-create briefs and send out products to each team member per launch
  • Provide Salon Centric with monthly Biolage UGC hair social posts to be featured on the SC Instagram channel
  • Partner with Director of Education & Senior Manager of Digital to identify which artists (hairstylists) would be best for Salon Centric IG story takeovers for specific launches
  • Partner with Director of Education to understand “Shop and Learn” topics, artists, and times and create a social tile to be posted on IG stories and the Biolage Facebook page; work with Manager of Platforms to ensure consistency with CRM (email) strategy
  • Create a monthly social giveaway strategy across Facebook, IG, and SC IG to actively engage our Biolage community
  • Update salon resources and social assets with new Big Bets and launch content
  • Create Social Posts/decks on a monthly basis to provide to top accounts
  • Own Opera and Salsify management for all new launches and brand renovation
  • Manage Amazon, Ulta, JCPenny A+ content with Director of OmniChannel E-retail
  • Collaborate with Director of OmniChannel E-retail on DSP support for Amazon

REQUIREMENTS:

  • Recent graduate (within 12 months) of a BA degree in a marketing or digital-related field.
  • A previous internship related to marketing or digital is a plus
  • Legally authorized to work in the US on a full-time, permanent, and ongoing basis without requiring sponsorship now or in the future
  • Self-starter and capable of working under minimum supervision
  • Well-developed computer skills, including Word, Excel, and PowerPoint required
  • Ability to manage, prioritize multiple assignments, and work efficiently while remaining flexible to unforeseen changes in direction
  • Flexibility to commute to the location of the specific Junior Marketing Associate role
  • Excellent written and verbal communication skills, interpersonal skills, planning skills and follow-up skills
  • Enthusiastic team player who thrives in a team environment, creative/innovative thinker with a passion for process improvement
  • Excellent problem-solving skills, strong attention to detail, and a sense of urgency in a fast-paced work environment
  • Passion for the beauty industry

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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